When creating a blog, it is important to understand who the audience will be. Knowing the audience for a blogger is important in communicating effective and understandable entries. A blog should continue to keep relevant and abundant content on the page as to keep the readers interested. Without proper content, readers will not continue to view the blog.
The appearance of a blog should hold and maintain a proper balance. “A good design is easy to take in. It allows your eye to glide around the page naturally, without being continually drawn to a certain area of the page” (Martin, 2010). Keeping a proper balance will allow the content to flourish and not be overpowered by clutter. Choosing the proper color scheme within the page design is also important to balance of the page design.
A blog should strive to maintain clarity and functionality. Readers need to be able to navigate a blog effectively. It a blog has clarity of content; readers can appreciate the functionality of the blog and interact with the authors intended purpose in mind. Clarity and functionality are important and allow the author to not overwhelm the readers with many distractions. “Ample whitespace is a favorite tactic for achieving this. It lets your design breathe, preventing readers from being overloaded and confused” (Martin, 2010).
An effective author should consider all elements and details when creating and maintaining a blog. It is important for a blogger to remember every step and to consider content and purpose of the blog. With these elements achieved and maintained, content and purpose will be understood by the reader.
References
Martin, M. (2010, June 26). 7 Elements to Make Your Blog Look Great. Pro Blog Design. Retrieved February 13, 2011, from http://www.problogdesign.com/design/7-elements-to-make-your-blog-look-great/
Wakeman, D. (2010, February 4). 7 Essential Design Elements for Great Business Blogs. Social Media Examiner. Retrieved February 13, 2011, from http://www.socialmediaexaminer.com/7-essential-design-elements-for-great-business-blogs/
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